Photographic Marketing 1

Introduction - Content Is King!

This tutorial sets the pace for a series on Marketing for Photographers. The series is based on an industry recognized course taught by Greg Blue that has helped many photographers excel in every photographic market. > See tutorial
 

Photographic Marketing 2

The Road Map - Part 1

The Roadmap tutorial has been split into two tutorials, as it is a beefy topic. It is in my opinion the most important exercise you can do as a photographer – this is where you seriously set yourself apart from your competition. > See tutorial
 

Photographic Marketing 3

The Road Map - Part 2

The remainder of the questions in the Roadmap. And a reminder that you need to give yourself at least a few weeks to prepare this, and keep in mind - this is an exercise your should at least once every year. > See tutorial
 

Photographic Marketing 4

The Consumer Market

This tutorial looks at how to identify your target markets and how to prioritize them. The consumer market (wedding & portraiture) is very different from the commercial market – we’ll be looking at both. > See tutorial
 

Photographic Marketing 5

The Commercial Market

This tutorial continues from the previous on identifying your target markets. The commercial market is the focus of this tutorial and is broken down into its market segments. > See tutorial